WHAT IS
Pri-X is a platform, archive, and laboratory for cultural experiments.
We are the home for creators.
From limited-edition fashion and design objects to next-gen IP and AI-driven projects,
we experiment, we disrupt, and we build what others haven’t dared to.
Mission
To reimagine culture and commerce for the next generation.
Whether it’s watches, figures, lifestyle brands, or creative IP,
Pri-X doesn’t just make products —
we build new rules of the game for creators of tomorrow.
When the Origin meets the Unknown.
Follow the Sequence. Enter the Archive. Join the Origin.